Sybase Helps Insurance and Telco Industries Analyze Customer Profitability

Sybase Helps Insurance and Telco Industries Analyze Customer Profitability

SYNOPSIS:
With the release of Industry Warehouse Studio v. 3.2, Sybase, Inc. is making it easier for insurance and telecommunications companies to analyze customer profitability. Sybase® Industry Warehouse Studio, a foundation for analytical customer relationship management (CRM) software, provides a complete set of CRM components:

Analysis of marketing campaign effectiveness.
One-to-one marketing programs through customer profiling.
Customer service tracking.
Sales trend analysis.
Customer loyalty measurement.

EMERYVILLE, Calif. February 5, 2001 - Sybase, Inc. (NASD:SYBS) today announced the general availability of Industry Warehouse Studio (IWS) v. 3.2, which makes it easier for property & casualty insurance and telecommunications companies to analyze profitability according to customers, channels, products, organizations and geography. Version 3.2 facilitates this with sample profitability analysis application models and reports, industry-test data, and documentation so businesses can accelerate access to and analysis of their own data.

IWS is the foundation for application vendors and system integrators to jump-start the design, development, and implementation phases of business intelligence applications. Version 3.2 extends the capabilities for Business Performance Analysis to the property and casualty insurance and telecommunications sectors, while continuing to provide a unique foundation for integration of CRM analysis for all industries.

"Planned future releases of IWS will extend support for integrated profitability analysis to other industries," said Bob McCarthy, director of product management for IWS. "This version of IWS is further proof of the Sybase Business Intelligence commitment to broaden and deepen the business value of IWS while continuing to enhance the integrated infrastructure upon which our Partners build their Integrated Intelligence Applications."

In addition to improving the speed in which profitability is analyzed, version 3.2 integrates with Sybase Adaptive Server IQ-Multiplex, a relational database for Web-based data warehousing. Version 3.2 also includes a new MetaData Manager feature that extends support to include multidimensional data structures, the development multidimensional views as Info Cubes that may be created dynamically for an entire subject area or for selected information through point and click. In addition support for metadata exports has been extended to support Business Objects 5.x, Cognos 6.x, and MicroStrategy 7.x.

Eric Miles, vice president and general manager of the Sybase Business Intelligence division, added, "Industry Warehouse Studio cuts down the time it takes to begin analyzing customer data by reducing the time it takes to implement an analytical CRM solution. Implementation also requires fewer technical resources."

About Industry Warehouse Studio 3.2
Industry Warehouse Studio (IWS) is a focal point for the integration and analysis of customer data from multiple collection points. It allows businesses to see customers in new ways that help increase revenue with existing information. Companies gain a better working knowledge of how, when, where, and what their best customers purchase for products and services. IWS supports closed-loop business intelligence environments that allow exploration of customer interactions and converts knowledge obtained from sales, marketing, and operational systems into strategies that yield significant competitive advantages. For more information on Industry Warehouse Studio, visit: http://www.sybase.com/products/bi/industrywarehousestudio

About Sybase Business Intelligence Division
Industry Warehouse Studio 3.2 is supported by the Sybase Business Intelligence Division, which provides open, integrated data warehouse and business intelligence infrastructures based on proven technology and industry "best practices". The division develops "integrated intelligence" applications and partners with other leading vendors to provide a new generation of business intelligence with a focus on specific vertical markets, including financial services, credit cards, healthcare, insurance, banking, telecommunications and the Internet. Key products include Industry Warehouse Studio for complete industry-specific analytical CRM, Adaptive Server IQ Multiplex for high-performance data warehousing, and the newly announced seePower dynamic visualization analysis software.

About Sybase, Inc.
Sybase provides enterprise-class software solutions that fuel e-Business and enable access to Information anytime, anyplace. With its industry-leading Enterprise Portal (EP), mobile and wireless and vertical market solutions, Sybase is one of the largest global independent software companies in the world. For more information, visit the Sybase Web site: www.sybase.com.

###