Abu Dhabi, UAE
Mr. Roman Miller, Sybase UK based regional Pre-Sales Manager for EMEA is touring the Middle East, starting from UAE, Abu Dhabi and Dubai to visit major customers, conducting professional presentations, explaning the importance of upgrading to ASE version 12.5 to enable a smooth transition into e-Business.

“Sybase® Adaptive Server® Enterprise (ASE) 12.5 meets the evolving needs of e-Business data management, and supporting the more traditional RDBMS requirements of complex, transaction-heavy processing where performance, security and scalability are critical. We at Sybase, as a technology maker, believe in ourselves. In fact we are not competing with anyone, rather I would like to say that, we are co-existing with everyone for the benefit of our customers, any time, anywhere” said Roman Miller, Regional Pre-Sales Manager – EMEA

Key features include:

Innovative advances in data management that exploit the operational efficiencies of e-Business through XML/XQL support, high-performance execution of Enterprise Java Beans, and management of external, non-relational content

Dynamic performance with dynamic tuning for uninterrupted access to data despite the unpredictable demands of the Internet

Enhanced security with row-level access control and encrypted communications to protect critical company and customer data

ASE 12.5 achieved 140,239.97 TPM with a price/performance ratio of $16.31/tpmc, using a HP Server rp8400 system

This benchmark represents the best price/performance ratio for Unix-based tested by the TPC-C

Sybase's flagship product, ASE 12.5, supports the heavy data processig needs of traditional OLTP and the complex data manipulation needs of decision support systems, while providing the flexibiltiy, scalability, performance and security neede to support new, e-Business applications.

The new ASE 12.5 includes innovations for storing and searching XML documents and executing Java in the database to support companies rapidly transitioning to e-Business processes, also it continues to support the transaction-heavy data processing needs of traditional online transaction processing (OLTP) and the complex data manipulation needs of decision support systems (DSS), while providing flexibility, scalability, performance, and security for Web-based transaction processing. “ASE 12.5's commitment to openness and performance gives customers an intelligent choice for managing their mission-critical, transaction-intensive applications and data in mixed environments, therefore enable them to make a smooth transition to e-Business” Said Yves Khoneisser, Professional Services Manager, Sybase ME.

Key New Features Address e-Business Requirements
As businesses continue to transition processes and transactions to the Web, a company's infrastructure must be able to take full advantage of Web standards and protocols to achieve greater operational efficiency from e-Business. ASE 12.5 addresses these requirements with advanced features that work seemingly effortlessly with Internet standards.

“Advanced XML and Java functionality in databases is essential for e-business data management," said Mark Shainman, senior research analyst at META Consulting Group. "Companies moving to e-Business processes should look for database managers with these capabilities, as well as dynamic performance and openness for integration."

Key new features of ASE 12.5 include advanced e-Business data management functionality, dynamic performance enhancements and strong security features.

Advanced e-Business Data Management
Sybase Adaptive Server Enterprise 12.5 supports advanced XML document indexing and management including XQL, a query language to search XML information residing in the database. This capability, which is built using patent-pending fast indexes for XML technology, helps to ensure performance-optimized searches of large XML documents. These flexible XML features can aid developers in the cost-effective management of large quantities of XML-based transaction data by reducing or eliminating the need for extra programming and translation. In addition, using XML search capabilities in ASE 12.5, Web content can be dynamically generated from the existing data and XML documents.

Increasingly, XML is becoming the document of record, and ASE 12.5 is the enterprise-class relational database that can effectively deal with XML documents in any format. With innovations like XQL support and high-performance execution of Enterprise Java Beans within the database, Sybase ASE 12.5 can help empower enterprises with the cutting-edge data management tools and performance they need to take full advantage of the operational efficiencies available through e-Business.ASE 12.5 also supports high-performance execution of Enterprise Java Beans (EJB) and Java Stored Procedures. EJB and Java Stored Procedure support within the database can offer faster development of applications that utilize Java component models, providing a secure, performance-optimized environment that marries open, component-based development with a high-performance database server. With Sybase's PowerJ Java development environment developers can easily deploy EJBs within ASE.

By using ASE 12.5, our valuable customers can benefit from quicker and more flexible access to their critical financial data. The ability to use Java Stored Procedures within ASE 12.5, our financial reporting solution not only delivers much better performance, but also provides a simpler—and more elegant—way to code our key generation algorithms without building custom applications. In addition, the XML features allow us to more easily expose data to our financial application.

In addition to the EJB and XML features, Sybase ASE 12.5 allows developers to quickly access non-relational information from within the database without necessarily using external programs or additional coding. This feature, easily managed through Sybase Central™, integrates with ASE's enhanced text and XML searches.

Dynamic Performance
With the increasingly unpredictable workloads the Internet forces upon business applications, the database must be able to respond quickly and reliably to changing demands. Sybase Adaptive Server Enterprise 12.5 has dynamic tuning features that allow database administrators (DBAs) to quickly adjust the server's performance online without requiring the system to be restarted. ASE allows DBAs to dynamically manage total memory available, number of user connections, number of locks, number of open objects, procedure and disk input/output structures and adjust configuration parameters to deal with server load changes without restarting, to create greater server uptime.

“ASE's flexible querying and interrogation of data on the fly have enabled us to perform ground-breaking genetic research," said Michael Heaney, database manager for The Institute for Genomic Research. "Performance is critical with the high volume of data our researchers process both in-house and over the Web. ASE 12.5's dynamic performance enhancements coupled with XML and Java support will provide the manageability and performance we need to further expand our research capabilities."

Strong and Flexible Security Features – Major Concerns of e-Business :

Sybase is also tackling privacy and security—major concerns of e-Business. The new version of ASE provides row-level access control, encrypted communications using Secure Sockets Layer (SSL) protocol and server authentication using digital certificates from a certificate authority or use of tools that are part of public key infrastructure (PKI). Row-level access control allows system administrators and security officers to easily define security policies at the data level in order to protect sensitive information even at the individual record level. Sybase has fully embedded SSL encryption and PKI certificate protocols in ASE 12.5 to help protect data from accidental disclosure as well as wire taps.

Additional Enhancements
Sybase customers will also find additional benefits in ASE 12.5 that support today's RDBMS needs. They include:

Compressed backups to aid in reducing archival costs

SQL Debug to assist in application development

Lightweight Directory Access Protocol (LDAP) support for easier system management

Cluster support for Veritas, Sun, IBM, Compaq and HP for high availability

Optimized management of temporary tables for lower overhead

Multiple Language support with Unicode UTF-16 for international data

Wider columns and longer rows with database pages up to 16K for improved performance of complex enterprise resource planning systems

Enhancements to Component Integration Services for remote query optimization, heterogeneous data access and heterogeneous transaction support


About Sybase, Inc.
Sybase (NYSE: SY) provides enterprise-class software solutions that fuel e-Business and enable access to information anytime, anyplace. With its industry-leading Enterprise Portal (EP), mobile and wireless, business intelligence and vertical-market solutions, Sybase is one of the largest global independent software companies in the world. For more information, visit www.sybase.com.

For more information, please visit the Sybase regional Middle East website : www.sybase.co.ae or contact : Lara Kayali, Maketing & Media Manager, Sybase ME