COMPUTER NEWS MIDDLE EAST Sybase and Sun Microsystems Setting Reference Architecture; providing a blueprint for deploying next-generation, high-performance Data Warehousing SYBASE [Sunday, December 09, 2001] Sybase and Sun Microsystems Set Reference Architecture for 25-plus Terabyte, High Performance, Low TCO Data Warehouses Sybase Inc. and Sun Microsystems, Inc. introduced a jointly designed, integrated, tested and tuned, 25-plus terabyte raw data input iForceSM Enterprise Data Warehouse Reference Architecture. The offering provides a blueprint for deploying next-generation, high-performance data warehousing. Key hardware elements of the architecture include Sun™ Fire 6800 Midframe servers and Sun StorEdge™ 9900 storage systems. Software for the Reference Architecture combines Sybase® Adaptive Server® IQ Multiplex™ software running on the Sun Solaris™ Operating Environment. Nielsen Media Research is the lead customer for this architecture, which was designed, tuned and validated in Sun's iForce Ready Center. The Reference Architecture substantially reduces data warehousing total cost of ownership (TCO) by reducing storage requirements by as much as 75 percent, delivering query speeds 10 to 1,000 times faster, and reducing installation and set-up time by as much as 80 percent compared to conventional data warehouse implementations. "Customers look for performance, scalability and low total cost of ownership when deploying solutions to help them manage and analyze vast quantities of data," said Ravi Pendekanti, solutions marketing director, Sun Microsystems, Inc. "We have been working side-by-side to build an easy-to-deploy solution in real-world scenarios with Sybase. We have a common focus on delivering data warehousing solutions that address these customer needs, which enables us to help our customers gain a competitive advantage.” »IQ Multiplex provides the necessary query speed and query flexibility along with user-scalability so that thousands of simultaneous users can access information," said Eric Miles, senior vice president and general manager of the Sybase Business Intelligence Division. »Sybase Adaptive Server IQ is designed for high-performance data analysis with a combination of innovative, patented query processing technologies, exclusive colum-based indexing, and performance optimized alogrithms. It delivers ad hoc query performance up to 100 times faster than traditional RDBMS and maintains performance even as the number of users increases or new business requirements needed.” Said Yves Khoneisser, Professional Services Manager, Sybase Middle East. »At Sybase, we’ve built Business Intelligence technology that focuses exclusively on the information needs of our valuable customers business. Today Sybase IQ is installed in more than 600 companies worldwide; however, it is economical because of the way it allows companies to reallocate storage to other IT systems. The combination of Sybase and Sun technology in the framework provided by the Reference Architecture makes projects much less risky and creates a new breed of high-end data warehouse solutions." Said George Khouri, Managing Director, Sybase Middle East. The iForce Enterprise Data Warehouse Reference Architecture focuses on 25-plus terabyte enterprise data warehouse applications with benefits that include reduced system complexity, low-risk, rapid deployment and highest possible performance through the optimal integration of best-of-breed Sun and Sybase system elements. This Reference Architecture has been demonstrated with Sybase Adaptive Server IQ Multiplex on a mix of Sun's UltraSPARC™ II and UltraSPARC III-processor based servers, specifically, the new Midframe Sun Fire servers and the Midrange Enterprise servers, as well as the StorEdge T3 arrays and the new Sun StorEdge 9900 series storage systems and the Solaris 8 Operating Environment, providing investment protection for Sun's existing customers. From Months to Years of Analyzable Data Specific proven performance highlights for the iForce Enterprise Data Warehouse Reference Architecture include: · Scalability - Largest known data warehouse benchmark --25 terabytes, 56 billion rows. · Storage cost reduction - 25 terabytes vs. 100 terabytes if stored by other databases. · Faster query speed - 10 to 1,000 times faster than traditional databases. · Reduced deployment time - 25-plus terabyte data warehouse set up in days rather than weeks. This radical boost in data warehousing capability significantly expands the ability of data warehouse users to base queries on years, rather than months, of data. A large European telecommunications service provider, for example, has informally estimated that this Reference Architecture would enable it to analyze customer data collected over two years as opposed to six months compared to other solutions currently under consideration. Nielsen Media Research--First Customer Sun and Sybase developed the iForce Enterprise Data Warehouse Reference Architecture as an extension to a customer proof-of-concept project undertaken for Nielsen Media Research. It is a world leader in providing consumer behavior and demographic information to advertisers, broadcasters and consumer product marketers. The ability to deliver customer value from their vast, ever-growing warehouses of data is the very essence of Nielsen's business. "The proof-of-concept demonstration put together in Sun's iForce Ready Center gave us the ability to see for ourselves how effective the Sybase-Sun solution would be for our company. Reference Architectures are a real boon to IT managers who are considering solutions for a specific business problem. For us, it has further validated our choice of Sybase IQ running on Sun servers for this project." said Kim Ross, chief information officer for Nielsen Media Research. About Sun Microsystems, Inc. Since its inception in 1982, a singular vision--The Network Is The Computer™-has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth. Sun can be found in more than 170 countries and on the World Wide Web at http://www.sun.com. Profile Sybase (NYSE: SY) provides enterprise-class software solutions that fuel e-Business and enable access to information anytime, anyplace. With its industry-leading Enterprise Portal (EP), mobile and wireless, business intelligence and vertical-market solutions, Sybase is one of the largest global independent software companies in the world. For more information, visit www.sybase.com. For more information please visit the Sybase regional Middle East website, www.sybase.co.ae or contact: - Lara Kayali, Marketing & Media ManagerSybase ME, email: lara@sybase.co.ae © 2001. CPIlive.net. 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